First 5 steps to book marketing & MASTER Update – 9/9

indiana jones

Contrary to amateur belief, it’s most beneficial for an author to market their work before it is published. This way, potential readers will have something to look forward to, much like the opening weekend of a new blockbuster movie. That’s why we see trailers for movies that aren’t going to appear in theaters until much later; to generate some hype and anticipation.

If you’re like me, promoting your work is alien to your nature and feels like an insult to art (I am trapped by this deep-seeded ideal that beauty should be recognized the moment it is seen, and is apparent enough in itself that it should never have to be pointed out to anyone. Then I remind myself that Van Gogh never sold a painting).

Fortunately, the world wide web holds an endless bounty of information, and enough google searches will get you off the sidewalk and onto the main road. I owe a lot to Benjamin Myatt, author of the High Moon Rising series for pointing me in the right direction. His books have been downloaded several hundred times over. He recommended I check out this link, which led me to a free, downloadable PDF file that includes a checklist of the most effective ways to promote my book.

Now that I have a plan for marketing Master, I feel much better about my future as an independent author. It’s hard for any artist to accept, but nobody is going to buzz your doorbell to ask if you’re the next big thing. You’ve got to bang knuckles door-to-door and say, “Here I am.”

Below is my list of things to do today in order to get the ball rolling in the marketing department. Follow along if you’re in the beginning stages of promoting your work.

1.) Contact three potential cover artists (whose portfolios include covers for psychological thrillers)

2.) Create a list of keywords that describe ‘Master’, seek out blogs that express interest in those keywords

3.) Involve myself in an online forum without being called an idiot, getting booted, or giving out my address to someone who wants to help me receive an assault and battery charge.

4.) Figure out how Goodreads works (What’s this place for? Am I supposed to log-in when I read a book, then log-out when I’m done?)

5.) Figure out how to get more twitter followers.

* One final note, tomorrow (9/10/15) there is a #pitmad event on twitter that allows you to pitch your story to tons of literary agents. (write your logline in 140 characters or less and use the hashtag #pitmad). I plan on entering Master, and suggest you enter whatever story you’re currently working on.

  • Thomas M. Watt

15 thoughts on “First 5 steps to book marketing & MASTER Update – 9/9

  1. Thanks for sharing your experience and giving us tips. Probably why I’ve decided to revise my book. Now, I feel like I’m procrastinating the process of going through the marketing and publishing stages. There was a time when you associated procrastination with writing, and oh, housework too, maybe . . . .

    • Haha. I know, I always think about that when people complain about the difficulty of writing a book. I’m hoping that making a habit of book promoting will make it me more efficient at it.

  2. I’m a big fan of Goodreads. I mostly use it to house my notes on the books I’ve read, but I also enjoy following my favorite authors and the various groups.

    I have been contacted by a few authors who are promoting books. Based on their genre and my interests/bookshelves they have asked that I download a copy of their book and leave a review. I think it is a great way to tap into other user’s networks. Good luck getting the word out!

  3. Pingback: Social Media and #Pitmad Update | Thomas M. Watt
  4. Reblogged this on CKBooks Publishing and commented:
    I like that Thomas has contacting a cover artist as #1. You can’t promote anything until you have a cover. And covers (as most other things in publishing) takes longer to accomplish than you might think.
    I’d add
    – set up a website – it doesn’t have to be much to start, just one page, but hopefully you’ll expand it a bit from there, but take your time.
    – I don’t think twitter is a must, but I’d suggest looking into it.

    The important thing about marketing is not to wig-out about it. Do what you can when you can. Remember, WOM – Word Of Mouth is just as important as the social media stuff, so let everyone you know, know about the book you are working on!

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