So I’m all set to begin the production process for episode 5 of Mountain Cult. I haven’t posted on here lately for multiple reasons, but the main one has been my hesitancy to begin spending money to make the 5th episode a reality. I also spent a week making a cartoon because I thought I could do it in one day.
No matter what we choose to do in life money will always be an obstacle. Part of the overarching goal of being human is to accumulate as much wealth as you can. If you are a foolish person like myself your goal is more likely “how to comfortably afford burritos.”
I’ve been saving money all year with the anticipation that episode 5 would cost me a pretty penny to make. I estimate it will wind up being $2000-3000. I have discovered recently that there are various ways to solicit investors in order to offset some of the costs. I have devoted time to better understanding various methods but they all pose their own unique challenges. I think it’s safe to say that raising money is not a strong suit of mine. My sales pitch is basically “invest if you want, but if you ask me I wouldn’t do it.”
I’ve been looking at platforms such as Kickstarter and Seed and Spark. They both offer awesome opportunities for low budget filmmakers and appear to be extremely viable options for a hustler. I do anticipate launching a kickstarter campaign but I need to be sure I do it the right way.
A major obstacle for me is branding. I feel the most effective way to attract investors for episode 5 is to build an audience. If I were pitching to actual investors, they would like to know that I have an anticipated rate of return. The reality is, however, that short films rarely if ever turn a profit. No matter how great episode 5 may be, the chance of me making money from it is minimal. The real underlying goal is to make something that is successful enough (in terms of execution and/or viewership) to take my filmmaking to the next level. I would like to make a movie or get my show picked up by a service that will pay for me to create more episodes.
So I’ve been weighing my options for how I can ask people for their hard earned cash and they don’t look good – at least right now. But I mentioned my great obstacle is branding – that’s because of the one way I can see myself successfully campaigning for Mountain Cult. I feel my best course of action would be to publish daily video journals about my process making the episode – from start to finish. By growing my platform on youtube I could guarantee an audience when the film is completed. I could also build momentum for the start of a kickstarter campaign. The branding issue exists because I don’t want to market myself as a analysis guy, advice guy, or youtube guy. I only want viewers for my films, but relying on the publication of a video months down the road is not a reliable way to build any type of community.
These are some of my scattered thoughts but expect to receive more of them in the future. I don’t truly know what I’m going to do, but the time has come for me to begin moving forward regardless. I’ll post the link to my shitty cartoon below if you want to watch it. And I’ll post the link to my $1.99 paypal button if you want to become the number 1 big-pockets investor for my project. Each donation is rewarded with a sense of deep regret and asking yourself why you are so careless with your money.