Film and Early Marketing

We finally began production on Mountain Cult episode 5 this week. It’s obviously been a long time coming, so I’m thrilled to finally have completed a day of footage. From first glance everything looks and sounds great, but I won’t know for sure until I’ve had time to sit down and dig deep into the edits.

Too say I’ve been overburdened is an understatement. Our major film date is July 19th. In order to get everything in order, I’ve had to cast 4 actors, order necessary props and wardrobes, assemble a crew of 2-4 assistants, and order additional equipment. These expenses obviously add up, but I’ve done well to save throughout the year and have a proper expectation for how much the entire project will cost me.

I will launch a 30 day kickstarter campaign in August. My initial plan was to launch it in July, but after some thinking I feel it would be more wise to wait until I can give it my full attention. There is a good chance we will be filming for 1 more day in August, but that shoot requires much less preparation. I’ve set my target goal on Kickstarter for $3000. That will cover my budget along with the cost for the merchandise I plan on offering. I have learned how to apply graphics to T-shirts and coffee mugs -two items which I feel may incentivize willing investors.

Another major goal of mine is to release the film for an audience of 1000-10k on youtube. Episode 4 has amassed over 500 views. That’s really a pitiful number in the grand scope of youtube but getting random internet strangers to watch your short film certainly isn’t easy. I’ve come out with 5 episodes of film journal as of now and so far the experiment has proved embarrassing, waste of effort, and almost exactly what I anticipated. The key concept behind the “show” is to use it as a platform to discuss myself and my films – neither of which currently have any marketing attraction. My theory, however, is that by remaining consistent, entertaining, and informative, I will gradually develop an audience over time and that audience will look forward to the release of the film being routinely discussed.

I have been strongly considering releasing videos about various conspiracies because I feel that is my target audience for Mountain Cult. The major drawbacks for this direction are 1) In order to add value to the topic, I will have to do research and spend more time than I am willing and 2) Doing “reaction” type videos puts you in danger of copyright strikes, which could effect monetization down the road.

I have created a discord channel for the show as well as an instagram page for “TMW productions.” It is so funny to me that I’m learning all these social media platforms because I hate them so passionately. I already know I likely won’t utilize either of these two mediums but I do know that I should. I am so pressed for time as it is, but I am convinced that devoting 1 hour per day to marketing will make a bigger difference in viewership than simply pouring in more hours in the editing room.

On July 19th we will perform our big shoot. I must go into that day prepared beyond anything I have done before. I desperately seek to film 9 pages, which will definitely be a record for me if I accomplish it. I will survive if we need to return for a second day, though I will be greatly disappointed.

Anyways, I miss writing here and hope to do so more often in the near future.

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