Accepting Imperfections

The day is Thursday and it’s time to move forward once again. I’ll get to planning my next shoot later today and rework 2 short scenes for a new location. I will be including my first chase scene which is always fun.

I have continued to post shorts on the youtube channel and feel that these may be one of the easiest ways to expand my audience and grow a following for mountain cult. My friend Brad came by yesterday and I was able to give him a Mountain Cult T-shirt with his face on the graphic. He had some ideas on how to improve the graphics but was appreciative nonetheless. During the 10 minutes kelly and her friend ran to the store, Brad and I filmed a short and uploaded it to youtube.

One core philosophy that I try to live by when it comes by all things creative is the acceptance of imperfection. It is wonderful for us hold our art to the highest of standards. We push hard through the process, from beginning to end, and refuse to take short cuts. At the end of the day, however, no project will see the light of day until you allow it to.

If you set out to write the greatest book ever written before you’ve published anything, you have a high likelihood on molding and rewriting and altering that same book for the rest of your life. Much like humans, no piece of art is ever going to be perfect. Just like those that we love, imperfection is part of the appeal.

I believe in a branding strategy that trust more in consistent production then spending all my time and energy into making one quality production and anticipating the audience will arrive at that time. People are apprehensive to accept something that is unfamiliar. Think about all the advertisements you see each day – we don’t run out and buy something the first time we hear about it. But as time passes and you’ve seen that same face 50 some odd times, you might actually give some to the product they are trying to sell you.

Anyways, in the spirit of generalized production, I figured I’d make this little post. It’s not much but it’s better than waiting until I feel I have perfect post to write.

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