A Hierarchy of Objectives

new logo for “TMW Productions” that I made yesterday

I have been tirelessly editing 5 separate youtube videos that briefly summarize the work that went into the production of “Doctor with the Red Houseware” – a 32 minute film that has now been picked up by Xumo, Tubi, Box Brazil Play, and Lookhu.

It seems counter-intuitive, but the reality is that artwork dies as an unknown soldier if it is merely brought into existence. In other words, I have discovered that the least inspiring actions are often the most important. Similar to people and society.

For example, gaining acceptance from filmhub required a 2 week effort to create a new poster, render the film according to new specifications, and capture stills in 16:9, rather than the 1:35 aspect ratio that the film was mastered in.

One of the best practices of any modern artist/entepreneur/pipe-dreamer is to sit down and identify exactly what they seek to accomplish. Each and every day we have time to work. But simply working is no guarantee that you are moving anywhere.

Off the top of my head, I can think of a numerous “to-do” list – email a singer a track, re-record the roulette wheel sounds, add to my film financing notes, identify an accessible film market, record narration for youtube videos, read the 3 writing books I purchased, etc.

Only 1 or 2 of these objectives can make a fat impact on my filmmaking journey. Shaking hands with professionals at a filmmaking marketplace would be by far the most beneficial to me, but promoting a film that I’ve already completed is a necessary final step in its production.

I must be diligent with time. I love writing on wordpress (though adding photographs or italics makes me want to punch a wall…it wasn’t always this way), but it is time. Every task requires time, yet every task is necessary. So how can a nobody like me get anywhere?

Deadlines. I’ve begun requiring production of myself regardless of how unprepared or overwhelmed I feel at the onset of an uncomfortable undertaking. Attacking with a blunt axe-head to escape a whimsical dungeon.

By tomorrow I will have 5 youtube videos ready to go. I will release each video separately in order to promote the film’s release. I will simultaneously market the film through Instagram. I can than put “Doctor with the Red Houseware” behind me and focus single-mindedly on the writing and financing of a feature length story.

I’ve spoken much about distinguishing between actions that move you toward your ultimate goals and those that provide minimal return. I consider instagram, wordpress, and youtube as minor annoyances that I could enthusiastically abandon. I will not however, as a consistent effort in these self-promotional activities builds an audience, a brand, and a community.

I created The Riverside Film Network (a Meetup group) because I didn’t have any local network of filmmakers to communicate with. That group now has 200 members, a consistent conversation on its own discord server, and weekly discussions. The group includes producers, actors, agents, and writers. This wordpress blog has over 1000 followers, and my youtube channel has 70 or so (lol).

Consistently releasing material over time, regardless of its quality, is more beneficial than spending years crafting an imaginary plan for success.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s