I’ve had some limited success with my youtube shorts so far, but the results have been encouraging. Most videos published receive about 25 – 50 views, but the last 3 shorts I’ve published have each amassed over 1.5 thousand on on day one.
This my marketing strategy to build an audience prior to the release of 30 minute episode one. I’m enthused that it appears to be working. Of course the only comments I’ve received are negative, but I am indifferent about it. Any person who takes time out of their day to criticize an unknown artist is not someone worth trying to impress.
I’ve decided while creating the shorts to design 2 videos simultaneously- one wide-screen version that’s runs 2-3 minutes and a short vertical video lasting 59 seconds or less.
I feel publishing both videos allows me to see when youtube will start recommending the longer videos, for that is the time episode 1 will be ripe to publish.
It has been fun creating the shorts because I finally have a way to attract an audience through the medium of story. That can be difficult whether you are writing books, screenplays, or directing a film. The cool part about animation is you are not limited by actors or locations. To put it another way, if I try to build an audience for a live action film, I have to put out the same amount of content but am limited with the material I have to work with. I don’t have any desire to build a “how to film” channel, because then my audience will be peers and film enthusiasts. I want to attract consumers of entertainment, so I must put out entertainment in order to reach them.
I am getting more efficient at the entire process and establishing a routine to put together new videos. By limiting myself to creating only assets that will be used in the short I am able to move faster.
Im excited to educate myself further on all things SEO. Though the youtube shorts are growing, my presence is non-existent on platforms such as tik tok, rumble,and instagram. I am certain each platform has a different code for the type of videos they recommend.
I look forward to future developments am grateful to whomever enjoys the journey with me.